Athletics News


Michael King joined the FSU Athletics staff February 16th as the Assistant Athletics Director for Development and Marketing
March 19, 2015

Fayetteville, NC - Fayetteville State University has announced the hiring of Michael King as the Assistant Athletics Director of Marketing and Development. King will serve in an administrative role and focus his efforts on marketing, promotions, and development as a direct report to the Director of Athletics in conjunction with University Institutional Advancement.

"Michael provides us a fresh, new energy and a solid level of professional maturity," said Director of Athletics Dr. Edward McLean. "He understands the Fayetteville State experience and our brand from an alumnus prospective. That insight should serve athletics well in our development and fund-raising initiatives."

King returns to his alma mater with a vast range of experiences in marketing, fund-raising, entrepreneurship, and event planning. He has been involved in several independent business ventures. King served as program director and co-owner of Full Potential, LLC, a mental health agency that provided care and treatment for at-risk youths in Cumberland County and surrounding areas.

He also owned a retail boutique (Kindred Spirits) in the heart of downtown Fayetteville for five years (2006-10). In addition to the day to day operations, King developed marketing strategies and service standards. He joins FSU Athletics after a successful two-year stint as a sales executive with the Verizon Corporation. He was consistently recognized as one of the top five executives in the regional for sales performance.

"I am honored being an alumnus and former student-athlete to be in a position to utilize my expertise to help raise funds and generate more excitement towards FSU Athletics," said King. "Fayetteville State has been good to me. I feel like I became a man here. I met my wife at FSU and built lifelong friendships. As a Bronco, I've learned to embody the university's motto, it's about deeds not words."

Additionally, King is co-founder of Soulcial Entertainment Group, a full service event production company that specializes in quality lifestyle experiences. Soulcial Entertainment has leveraged its relationships within the nightlife spectrum to merge its clients in entertainment, fashion, music, and lifestyle industries with a target group of influential event-goers.

King earned his bachelor's degree in Psychology from Fayetteville State University in 2006. He was a standout player at the linebacker and defensive end positions. King accumulated 159 tackles, 33 tackles for a loss of 125 yards, eight sacks, four interceptions, four forced fumbles, and three fumble recoveries in his four-year collegiate career (1997-2000). He was named FSU Defensive Lineman of the Year (1999) and CIAA Rookie of the Week on three occasions (1997).

With a constant focus on professional development, King has an affiliation as a member with the following organizations: National Association of Athletic Development Directors (NAADD), National Association of Collegiate Marketing Administrators (NACMA), Omega Psi Phi Fraternity, Incorporated, and his own non-profit, Becoming Elite Leaders Today (BELT).

He is a native of Saint Stephen, SC. King resides in Fayetteville with his wife Melkita and their three children Michael Jr., Myla, and Myles.

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